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Kremena Stanilova is a Bulgarian psychotherapist, author and speaker. She needed help in defining her personal brand and communicating it in a focused and consistent manner. Together, we developed a brand and communications strategy which translated into a coherent visual identity.

The logo is composed of her Cyrillic initials surrounded by an imperfect circle which symbolizes our inevitable flaws as well as the constant strive to feel whole and complete. The typography feels crafted, grounded, human and wise.

The color palette is contrasting : a deep, almost ink-like blue which symbolizes the depths of the unconscious and an earthy orange-red that represents her grounded femininity, passion and energy.


Services : Brand Strategy, Identity System Design, UI /UX