IKAL is a Malaysian cosmetics brand producing both “care” and “decorative” products based on organic coconut oil.
The aim was to create a visual identity that communicates the brand’s nature and organic core values while preserving a sharp and recognizable look. In accordance with the client’s preference instead of a common green we chose a subtle and earth-like yet contrasting color palette.
The coconut plant leaves inspired a series of unique and distinct shapes which were applied in the creation of the logo and corporate materials. Consistently, we used the same source to create a very graphic package design, devised from both nature and geometry.
Services : Identity System Design, Package Design
Identity System Design : Ariff Ikhzam / Grariffik, Nikoleta Teodosieva
Packaging : Nikoleta Teodosieva