European Space Agency
EUSPA is a body of the European Union and its function will increase in prominence in the near future.
Our proposal for its visual identity is rooted in its place of origin – the EU – as well as in its specific scope of work.
We created a logotype that interprets the EU flag as two circles that co-create the symbol of Infinity (*or the Cosmos). The typography is a solid and modern choice in the face of Univers, and the colors are based on the EU “Reflex Blue”, Panton’s “Star White”, as well as a deeper blue that represents outer space.