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Bulgarian Development Bank is a national bank that supports starting and small to medium size businesses.  We developed a project proposal for its new visual identity, to reestablish its image as an up-to-date and working institution.

The logotype incorporates the first letters of its name in Bulgarian and is composed in a way that resembles movement and development. We created consequent logos for its different structures, and each logo can be traced visually to the primary “mother” logotype.

The color palette is contrasting: a deep, almost ink-like blue-green which combines trust and the serious approach of an experienced institution, paired with a super-fresh green to represent innovation, growth, and new beginnings.

Services : Identity System Design