Balkan Wanders is Bulgarian NGO with a mission to promote Balkan culture, nature and mindful travelling. Through story-telling, photography and video, the organisation aims to provoke curiosity and inspire people to know and travel to this less explored corner of Europe.
We were excited to create the visual identity and communication strategy for them.The identity revolves around the logo, which translates the word BALKAN (i.e. mountain) into a mountain-road shape and blue-green colour – the nuance of wooded mountains as seen from a distance. We also created merchandise design and visuals for their future book project, all within the general visual framework.