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Azur is a Bulgarian startup and manufacturer in the industry of household cleaning products. We cooperated in the brand naming process, and later created the visual identity and package design for a number of different product lines.

We created a unique typography logo, which is solid and recognizable in shape. The blue color palette was carefully chosen to visually translate the brand name, as well as the message of depth and cleanliness. The typography feels crafted and personal, and the primary deep blue sits well with the consequent colorful package designs.


Services : Brand Strategy, Identity System Design, Package Design